The Big Boys Are Buying In
Advertisement, late 1880s
Picture credit: Public domain/Wikipedia
Although I have not purchased anything from this 25-year-old company yet, Annie’s Organics, with over 145 products, is about to become a part of one of the biggest cereal companies in the world, General Mills.
This is just the most recent attempt of the Corporate Big Boys, to cash in on the Organic Corner of the food market.
Too many people are now demanding Organics be available in every section of their food needs and Breakfast Cereal has become a huge portion of that market.
Personally I love my Organic Granola, but it does not come from a Conglomerate, rather a small company who is faithful to its consumers and hopefully will stay so.
With General Mills newest entrance into the Organic Cereal Market, the pressure will now be on all of the others to do like wise.
This can only be good news for those of us who have been quite limited for years, to just a sparse selection of choices, where we buy our Organics.
The mind bending price tag of this purchase at $820 million, is a pretty big investment for GM and hopefully, they can take the heat from the competition, when the rest of the Cereal makers do like wise.
Those who cherish Annie’s long history and well-known healthy product line, are more than just a little worried, they are quite concerned with this merger/takeover by a Mega Company who is not known for rejecting GMO’s.
The future of both companies is about to be subjected to the intense scrutiny of finicky, demanding, US Organic Consumers, who are not known to be very forgiving of what they perceive to be traitorous acts, by their favorite Companies.
Stay tuned Organic Lovers, things are about to get very interesting, as the Big Boys are buying in!
Places to learn more:
General Mills to acquire Berkeley-based Annie’s Inc. foods for $820 million
General Mills buys Annie’s for $820 million
General Mills Adds Organic Foods With Purchase of Annie’s
General Mills’ $820M Annie’s buy is a big bet on organic
General Mills Buys Annie’s Homegrown, Anti-GMO Proponents Go Berserk
General Mills to Buy Annie’s for About $820M